Jaylen Brown's 'White Noise' 741 Rover sneaker drops this weekend, and it's pretty sick

Jael Rucker

Jaylen Brown's 'White Noise' 741 Rover sneaker drops this weekend, and it's pretty sick image

Jaylen Brown has a new sneaker dropping this weekend, and it's pretty fire if I say so myself.

The Boston Celtics star and his performance brand 741 are set to release the "White Noise" 741 Rover sneaker this weekend, this time a little different than previous releases. According to Complex, Kicks Crew has joined forces with 741 to become the brand's official retail partner. This collaboration kicks off with the release of the "White Noise" silhouette, which comes decorated with a futuristic grey/off-white upper. A laceless design that also includes reflective purple domes on the sides, the shoes are made with a knit upper that provides breathability and comfort.

Also present on the design is a speckled midsole made with EVA foam, and a durable translucent outsole on the bottom of the silhouette that gives plenty of durability and traction.

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"White Noise isn’t just sound; it’s a signal. It represents the static they try to bury you in when you’re doing something different, something futuristic," Brown said in a statement to Complex. "741 is built on space, science, and frequency. It’s numerology, it’s motion, it’s mindset. This colorway is for the thinkers, the disruptors, those tuned in to something deeper," he continued.

The "White Noise" 741 Rover is set to drop on May 24 exclusively at Kickscrew.com for a retail price of $200.

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Jael Rucker

Jael Rucker has worked as the Associate Commerce Editor at PureWow, focusing on analytics and trends to pitch stories and optimize articles that build and engage their audience. Her work has also been seen in Footwear News and WWD. Prior to 2024, she was the style and pop culture editor at ONE37pm for over three years, contributing numerous product reviews, brand profiles and fashion trend reports, which included interviewing Steph Curry, Snoop Dogg and more.